13 years of experience | Brand Strategy | Visual Identity | Integrated Campaigns | Digital | Print | Motion | Environmental

From leading creative direction, to communicating design vision with executives and key decision-makers, to coordinating with cross-functional teams, to mentoring junior designers, to working with production and vendors, I have experience leading the creative process from start to finish. I have produced award-winning work while placing client needs above ego-driven results, focusing on design that is effective. I bring a business mindset to my work, looking for cost efficiencies, streamlining processes, and focusing on objectives.

Design is about problem-solving. I pride myself on developing systems-based, data-driven, well-researched creative solutions to the problems clients and companies actually face. Technologies change, but fundamental design principles are timeless. I leverage the tools of the time to create sound design solutions.

CASE STUDIES

Good Shepherd Hospice

Brand Systems | Creative Leadership | Print | Digital | Motion | Environmental

A study on the complete overhaul of design at Good Shepherd Hospice, from marketing collateral to forms, to signage, and the management of the systems, personnel, and inventory I oversaw in my role as Director of Graphic Design.

Sagac Public Affairs Brand Refresh

Brand Systems | Print | Digital | Motion

A study of the holistic brand refresh that I led at Sagac Public Affairs, including the redesign of their logo, design aesthetic, marketing collateral, and motion design.

GM PAC Annual Campaigns

Campaign | Digital

A study on the Pollie Award-winning annual campaigns I helped to produce for GM PAC, including mocking up design concepts, developing slide decks, presenting to the client, designing both static layout designed emails and responsive HTML-coded emails, and developing animated GIFs.

Settlers of Leidos

Integrated Campaign | AI Workflow Integration

A study on the Pollie Award-winning Settlers of Leidos Campaign I designed for LPAC, the political action committee of Leidos, utilizing AI in conjunction with traditional design layout skills to produce an impactful campaign that resulted in increased PAC membership and increased donor receipts.

Bracket Challenges

Digital | Engagement | Brand Integration

A study comparing the designs of programs for a Men’s and Women’s NCAA Tournament Bracket Challenge for two different political action committees and how I was able to create distinct design systems that followed each organization’s branding guidelines and existing collateral. This study also examines some of the collateral designs I created for each organization to provide further context for how each program integrated into their organizational design language.

HealthEquity Polly Campaigns

Campaign | Art Direction

A study on campaigns I designed for Purple PAC, the political action committee for HealthEquity, utilizing heavily modified stock imagery elements to create a custom yet budget-friendly series of campaigns that the client loved.