CASE STUDIES

GM PAC Annual Campaigns

A study on the Pollie Award-winning annual campaigns I helped to produce for GM PAC, including mocking up design concepts, developing slide decks, presenting to the client, designing both static layout designed emails and responsive HTML coded emails, and developing animated GIFs.

Settlers of Leidos

A study on the Pollie Award-winning Settlers of Leidos Campaign I designed for LPAC, the political action committee of Leidos, utilizing AI in conjunction with traditional design layout skills to produce an impactful campaign that resulted in increased PAC membership and increased donor receipts.

Sagac Public Affairs Brand Refresh

A study of the holistic brand refresh that I led at Sagac Public Affairs, including the redesign of their logo, design aesthetic, marketing collateral, and motion design.

Bracket Challenges

A study comparing the designs of programs for a Men’s and Women’s NCAA Tournament Bracket Challenge for two different political action committees and how I was able to create distinct design systems that followed each organization’s branding guidelines and existing collateral. This study also examines some of the collateral designs I created for each organization to provide further context for how each program integrated into their organizational design language.

HealthEquity Polly Campaigns

A study on campaigns I designed for Purple PAC, the political action committee for HealthEquity, utilizing heavily modified stock imagery elements to create a custom yet budget-friendly series of campaigns that the client loved.

Good Shepherd Hospice

A study on the complete overhaul of design at Good Shepherd Hospice, from marketing collateral to forms, to signage, and the management of the systems, personnel, and inventory I oversaw in my role as Director of Graphic Design.