This was a project I completed for a client at Sedulous Design. DogSheetz is a waterproof, washable, dog bed cover. The creator of the product wanted a fun, youthful brand that still had a premium appeal. The logo refers to the round shape of the product with its circular holding shape. The dog face is playful, clean, and simple, reflecting the youthfulness of the brand. The bold red and rich brown colors reinforce the premium feel of the product. As part of the implementation of the brand, I created a series of icons to explain the features of the product and how to use it. The playful nature of the logo has been carried through into these icons utilizing bold line illustrations with soft rounded corners. I have implemented the DogSheetz brand in several applications, including product cards, convention booth banners, and on the seller’s website.