Goodrich Memorial UMC – Branding

The brand colors are drawn from the jewel tones of the stained glass window. The purple, gold, and white of the primary logo, along with the accompanying brand colors of ruby, emerald, and sapphire, serve to highlight the colors of the liturgical calendar. They are full of youth, vibrance, and vitality, while remaining sophisticated and mature. The wordmark is set in Gotham, a bold, geometric sans-serif that presents a fresh, modern introduction to guests. It is stately while welcoming, strong without being overpowering. Within the cup of Christ, a “g” has been included to represent Goodrich. To accompany the logo, the jewel tones are used in segments of circles. These arcs of color bring the circle of the stained glass window to mind. In addition to the two color logo, the mark works well in one of the single jewel colors and in white.

The holy sacrament of bread and wine stands as a promise of the new covenant poured out for all of us. It is striking then that this logo, and the stained glass window upon which it was based, show not the bread and wine with the cup, but rather the grapes and the wheat. These two elements stand unfermented, unbaked, full of all the potential for what they are yet to be. They stand beside the cup of Christ ready to become the body and the blood of Christ, ready to be poured out in service, ready to feed the people who hunger for Truth. They serve as our calling in ministry. We are called upon to be transformed by Christ and in so doing, serve others. Let us be bread, blessed by the Lord, broken and shared, life for the world. Let us be wine, love freely poured. Let us be one in the Lord.

To learn more about the ministries of Goodrich Memorial United Methodist Church, visit their website, goodrichmemorial.org.

Goodrich Memorial UMC – Branding

The brand colors are drawn from the jewel tones of the stained glass window. The purple, gold, and white of the primary logo, along with the accompanying brand colors of ruby, emerald, and sapphire, serve to highlight the colors of the liturgical calendar. They are full of youth, vibrance, and vitality, while remaining sophisticated and mature. The wordmark is set in Gotham, a bold, geometric sans-serif that presents a fresh, modern introduction to guests. It is stately while welcoming, strong without being overpowering. Within the cup of Christ, a “g” has been included to represent Goodrich. To accompany the logo, the jewel tones are used in segments of circles. These arcs of color bring the circle of the stained glass window to mind. In addition to the two color logo, the mark works well in one of the single jewel colors and in white.

The holy sacrament of bread and wine stands as a promise of the new covenant poured out for all of us. It is striking then that this logo, and the stained glass window upon which it was based, show not the bread and wine with the cup, but rather the grapes and the wheat. These two elements stand unfermented, unbaked, full of all the potential for what they are yet to be. They stand beside the cup of Christ ready to become the body and the blood of Christ, ready to be poured out in service, ready to feed the people who hunger for Truth. They serve as our calling in ministry. We are called upon to be transformed by Christ and in so doing, serve others. Let us be bread, blessed by the Lord, broken and shared, life for the world. Let us be wine, love freely poured. Let us be one in the Lord.

To learn more about the ministries of Goodrich Memorial United Methodist Church, visit their website, goodrichmemorial.org.